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Noora Nylanden 17.01.2020 3 min

Sulapac part of the testing group of Circulytics – A measurement tool for circularity by the Ellen MacArthur Foundation

As a member of the CE100 network, Sulapac was offered an opportunity to take part in the development of Circulytics, a company-level tool for businesses to measure and improve their circularity performance.

Circulytics is a measurement tool that reveals the extent to which a company has achieved circularity across its entire operations. The indicators used for measuring the circularity have been developed by the Ellen MacArthur Foundation in cooperation with 13 global partners and CE100 member companies. Sulapac has been among the 30 companies testing the tool during 2019 as the only Finnish participant. Other companies who took part in the testing include BASF, IKEA and Unilever.

“Transition to a more circular economy is a key priority in order to cope with global challenges such as plastic pollution and climate change. To accelerate and direct the transition the development of new metrics is essential, which underlines the significance and potential impact of Ciculytics”, says Maija Pohjakallio, Sustainability Director of Sulapac.

According to the Ellen MacArthur Foundation, to date, there hasn’t been a tool that measures the circularity of an entire business in a clear and comprehensive manner, as the previous measuring methods have focused solely on the end-product.

“A great benefit of the new tool is that, it measures company’s circularity in a holistic way, as areas such as strategy, innovation, people & skills and networking are also included in the metrics. Participating in the development of Circulytics was a very rewarding experience. As an outcome, we have a clearer picture of our strengths and areas for improvement”, Pohjakallio explains.

The tool is equally useful for companies like Sulapac, to whom circularity is rooted deep in the company strategy, as well as businesses only learning the principles of circular economy. “Our ambition for Circulytics is to help any business, in any industry, anywhere in the world, recognise and unlock the potential of the circular economy”, states Andrew Morlet, CEO of the Ellen MacArthur Foundation in their press release.

If you’d also like to identify opportunities to design out waste and find new business models, to keep materials and products in the loop longer, and generate environmental benefits, sign up as a Circulytics user here.


Sulapac Ltd

Sulapac® is a wood-based material innovation inspired by Nordic nature. It is a lot like plastic, yet it biodegrades fully leaving no microplastics behind. As a premium material that is safe and circular by design, Sulapac is ideal for quality driven brands with genuine commitment to sustainability. Plastic product manufacturers can use Sulapac® with their existing machinery, making sustainability an easy choice. The company was founded in 2016 and is based in Helsinki, Finland. Sulapac has been ranked one of the 100 hottest startups in Europe by WIRED UK both in 2018 and 2019. Join our mission to save the world from plastic waste!


The Ellen MacArthur Foundation

The Ellen MacArthur Foundation was launched in 2010 to accelerate the transition to a circular economy. Since its creation the charity has emerged as a global thought leader, establishing the circular economy on the agenda of decision makers across business, government, and academia. @circulareconomy

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