Awards News
Sulapac 21.08.2019 2 min

Two years in a row: Sulapac titled again one of the hottest startups in Europe by Wired UK

Sulapac has made it again on the Europe’s 100 hottest startups list by Wired UK, a print & online magazine focusing on how emerging technologies affect culture, the economy and politics.

“It’s great to see us ranked among the top 100. Making it to such an impressive list for the second time in a row is something our team can really be proud of,” says Antti Valtonen, Sulapac CMO.

Sulapac featured the Wired’s hottest startups list also in 2018 when the magazine named Sulapac as one of the frontrunners of eco-friendly startups. Sulapac had gained a lot of positive attention at that time through the many awards it had received. The win of the Green Alley Award, a competition for startups in the circular economy, was mentioned in the Wired’s introduction as well.

This year Sulapac has been introduced as an “eco-startup branched out from making environmentally friendly plastic-alternative packaging to a compostable straw”. The Sulapac Straw, of which prototype was launched together with Stora Enso at Slush 2018, will be commercially available by the end of the year.

“I’m glad that our expansion from packaging to new product areas has been noted,” Valtonen concludes.

From Sulapac’s investors the Wired brings up Chanel, the French luxury house who joined Sulapac’s journey towards a more sustainable tomorrow in 2018.


Sulapac is a fully biodegradable and microplastic-free material made of sustainably sourced raw materials that plastic manufacturers can use with their existing machinery. Sulapac products are designed for brands that want to eliminate plastic waste and demonstrate a genuine commitment to sustainability using premium ecological material. The company was founded in 2016 by Suvi Haimi and Laura Tirkkonen-Rajasalo and is based in Helsinki, Finland.

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