Finnish lifestyle brand Papu Design’s new jewelry is made of sustainable Sulapac materials
Papu Design has launched the first ever jewelry collection made of bio-based Sulapac materials. These accessories have been designed to turn heads and stand the test of time.
Bold and playful design
Papu Design’s unique style is known for graphic prints that are bold and playful. The brand specialized originally in children wear inspired by the Nordic nature and conscious consumption. It has since branched out to women clothing due to consumer demand. The new Papu Design jewelry is an awaited addition to their fashion collections. It includes the iconic semicircles that are popular on their garments.
Recent jewelry trends have drawn inspiration from the previous decades, particularly the millennium. Accordingly, Papu Design’s jewelry combines this nostalgia with its timeless style. The result is an eye-catching collection that celebrates everyday life. However, what makes this collection truly unique is the material it is made of. Instead of using acrylic, Papu Design chose ecological, practical and visually pleasing Sulapac. This innovative Finnish biocomposite has been created to replace conventional plastic. Their design principle is to mimic nature. Thus, all Sulapac materials biodegrade without leaving permanent microplastics behind, like natural wood.
“We wanted to have jewelry as part of our collection for some time, and Sulapac was a natural choice when sourcing eco-friendly material options for it. Sustainability has always been an important part of our DNA, ever since Papu was founded in 2012. We were also drawn to Sulapac materials’ beautiful pattern and lightness. It is perfect for our jewelry. In addition, Sulapac’s story is amazing. We are thrilled to be part of their journey,” says Anna Kurkela, Founder and Jewelry Designer of Papu Design
Stand out comfortably
The Sulapac materials are light and they feel pleasant. Thus, although the Papu Design jewelry stands out, it is comfortable to wear. It is finished with metal parts made of 925 silver, hence suitable for people who may have nickel allergy. The whole collection has been handmade in Finland.
“Papu Design aims to be as sustainable as possible, and they have cool, contemporary clothing. I love their design aesthetic. Hence, I’m thrilled that we got to collaborate with this Finnish forerunner brand. Their new jewelry made with Sulapac is stunning. What better way to demonstrate that our Sulapac material is both sustainable and beautiful! No compromises needed,” says Emmi Viinamäki, Head of Sales of Sulapac.
Sulapac® is an award-winning, patented, bio-based alternative for conventional plastics. It accelerates a plastic waste-free future with sustainable materials that are beautiful and functional. Like nature. The Helsinki-based company was founded in 2016 by Dr. Suvi Haimi, Dr. Laura Tirkkonen-Rajasalo and Dr. Antti Pärssinen. Its investors include CHANEL and Sky Ocean Ventures. Sulapac was ranked one of Europe’s 100 hottest startups by WIRED UK in 2018, 2019 and 2021, and one of the Nordic startups to watch in 2021 by Sifted, backed by the Financial Times. Join the forerunners. Together we can save the world from plastic waste.
Papu products come from the happiest country in the world. So, they are created by people who know something about happiness. We believe that the best kind of happiness is the kind that lasts. That is why you can trust us to make products to last. Always and only with sustainably produced materials and designs to keep you happy for a long time.
Get to know Sulapac’s beautiful, functional and sustainable materials.