Towards the plastic waste-free future

All Sulapac materials have been designed to be recycled via industrial composting, but unfortunately the recycling infrastructure and legislation around it varies between countries. The collection, processing and regulatory framework are currently in the development phase. However, we can’t just wait and see what happens. We have to act now. Our mindset, since the beginning, has been to solve problems. We can’t wait. We have to act now. Thus, we are developing a take back system. This is our pilot together with Vida, Karhumuovi and Ruohonjuuri.

‘Vida Kuulas’ packaging is made of bio-based Sulapac material. The empty jars will be returned to Ruohonjuuri that then delivers them to Karhumuovi. There, the recycled r-Sulapac material is used for ‘Naturn Riite’ urns. No permanent microplastics will be released during or after this cycle.

“We’ve come a long way replacing conventional plastics, but our ambition is to have impact at large. It requires more collaboration – and continuous improvement of our products and processes. Our new ‘Take Back Sulapac’ program is the next phase towards the plastic waste-free future and minimized environmental footprint”, says Dr. Suvi Haimi, CEO and Co-founder of Sulapac.

Accelerating circular economy together

The take back pilot is a joint effort with four dedicated forerunners. In the end of 2020 a new supplement product line, Vida Kuulas, was launched in collaboration with Sulapac. They were keen to take part of the take back premiere together with the ecological retailer Ruohonjuuri.* Karhumuovi was a natural fit for the end-of-life development of the take back pilot with their beautiful and environmentally friendly pet urn, Naturn Riite.

*The shops include Kamppi, Iso Omena, Redi, Ainoa, Oulu, Tampere, Turku in Finland. The pilot takes place 8.6.-30.11.2021.

Full story here

Later this year, after we have gathered learnings from our pilot, the ‘Take Back Sulapac’ program will expand to other markets.

Take it back, make an impact.

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